Email Marketing
Email marketing is at the core of most demand generation and content marketing strategies. And a powerful, easy-to-use email marketing system is critical to your marketing success. Regardless of the resources available to you or the size of your marketing team, Manticore Technology enables you to deliver personalized, targeted messages to your target audience that will drive engagement and increase the return on your marketing investment. Manticore Technology offers:
Easy Email Design
Email creation is both an art and a science, and the person responsible for it may be either an artist or a scientist. Manticore Technology responds to this by providing multiple options for designing and editing emails.
- For non-technical users (the artist), our drag-and-drop editor enables you to easily move design components on a page, while ensuring that your email renders correctly across email clients, eliminating the need for technical design skills.
- For users with more design and coding abilities (the scientist), our WYSIWYG editor provide a familiar Microsoft Word-like interface while still providing the ability to easily access and edit the native HTML code.
- Manticore Technology also provides a rich template library that can be enhanced by the user. Manticore customers will frequently use technical designers to create custom templates that can then easily be edited by non-technical users utilizing the drag-and-drop editor.
Personalized Content
Matching your messages to the unique needs of each recipient is the key to effective content marketing and lead nurturing. Manticore Technology supports personalized content by enabling you to:
- Dynamically swap email content based on the characteristics of the lead or contact record in your marketing database.
- Deliver different emails based on buyer personas and actions.
- Personalize who is sending the emails using "on-behalf-of" capabilities. That is, you can configure an automated message to appear to be a personal email from the sales person assigned to the account.
Dynamic List Segmentation
A big part of email marketing success is ensuring that you're sending your messages to the right list. Manticore Technology enables you to build reusable, segmented lists from your contact database.The result is more targeted messages and the impact of delivering the right message to the right person at the right time. With Manticore Technology, you can:
- Create your lists by selecting the appropriate criteria using an easy-to-use drag-and-drop interface.
- Ensure lists stay up to date by setting up automated processes that add contacts to the list as soon as they meet the specified criteria.
- Build lists directly from contacts in your Manticore Technology database or by selecting the names on-the-fly from Opportunity, Account, Lead and Contact records in your CRM database.
World-Class Deliverability
All the design, personalization and list segmentation in the world does you no good if your emails never reach your target recipients' inboxes. Manticore Technology prides itself on our world-class email deliverability. Our Sender Scores measure near the top of charts among email service providers, and we provide additional tools to ensure email deliverability. You can:
- Measure the deliverability of your specific email messages through our relationship with Pivotal Veracity (Unica).
- Utilize DKIM and SPF authentication on your sending domains to further increase your inbox acceptance rate.
- Purchase a dedicated IP address from Manticore Technology to isolate your traffic (and your reputation) from other customers.
Compliance Management
Corporate customers are becoming more protective of both their time and personal privacy. Email marketing is very effective when you are delivering useful, timely content to a willing recipient. However, when a recipient wants off your list, they want off now, and the potential penalties for not complying can be severe. Manticore Technology's email marketing system includes centralized opt-out management to ensure that contacts who want out will never receive unwanted emails. Our platform allows you to:
- Automate bounce processing to immediately remove bad email addresses from your list.
- Provide an easy one-click unsubscribe in all of your e-mail messages.
- Use subscription management to block specific addresses and ensure that recipients on multiple lists do not receive a flood of emails from you.